Sounds funny when someone says that Digital agencies gona die soon? Its funnier when a digital marketing guy says that. Hmmm.. Either I has to be a loser who hates my job or the one who loves and lives it.. OK here are 8 things that makes me feel that “Digital Agencies” are screwed in 2013. (From Indian context) 1) We are the experts in the digital...

Only we Admen know the pleasure of seeing an idea from nowhere getting a shape and get to see the light. Its also a pain to see a great idea being shot down by the client. Luckily we at Maxus, experience the first part, for our recent project for Titan HTSE. (Disclaimer: I’ve worked on the mobile part of Titan HTSE campaign.) Back to July: We got the HTSE...

What is the Future of advertising technology? This was the research I was doing for this post and the one missing piece in that was an infographic and i just found that from an yet another awesome blog post from Willis Wee of Penn-Olson. If you are from marketing, advertising functions, the video below will ring a bell in your belly and the infographic next to the...

Despite the fact that digital is considered as new media even after a decade of existence and still most of the potential brands hesitate to go digital, there is an alarming need for all brand owners that includes agencies, brand managers to get an idea of how to deal with the digital consumers. After all, digital marketing is not just the tools and platforms, its...

Just yesterday I came across this news from Mashable that, over 85% percent of childs in the US spend more time on internet and mobile! Its a no brainer, that in the days to come, the Digital natives will consume content very differently compared to their previous generations! Not just US, but around the world and especially in the countries like India, Brazil,...

Google’s recently appointed head of mobile and geolocation Marissa Mayer took the stage Friday afternoon at South by Southwest to discuss how Google’s maps and locations products are paving the way for a more digitally and physically connected future. If you track Google’s activities in the last few years, you will notice that they are getting more...

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. How can we miss this? ...