Digital. New Media. Mobile marketing. Social media marketing. These are no more buzz words. These have to be the brand’s way of life, not just a ‘strategy’. The best Digital strategy is actually NOT to have one! Brands DON’T need a digital strategy. All that is needed is a brand strategy channelized to the new age consumers which INVOLVES...

What do you want?  This is the question marketers have been asking consumers since the commodity begun. They asked my grand dad. My dad. And now Me. And yes, they will ask my grand son too. The fact is that the consumers themselves don’t know what S/He wants! It’s foolish to expect them to fit your strategy just because you are from the Harvard or Oxford...