Just yesterday I came across this news from Mashable that, over 85% percent of childs in the US spend more time on internet and mobile! Its a no brainer, that in the days to come, the Digital natives will consume content very differently compared to their previous generations! Not just US, but around the world and especially in the countries like India, Brazil,...

Digital media has opened new doors for customer acquisition. As the days goes buy, more digital natives will turn consumers and make it tough for the marketers to have a conversation with them. Are marketers there yet? Few are trying. Few are still in hibernate mode, and still have no clue on where to start. But its evident that the rules of Marketing /...