Every one knows that the media as we know it might change. But When?! Thats the question we’ve been asking ourselves, friends, peers, meetings, adfests, etc.. But unlike 2010, 2011 holds tremendous potential to transform how media is perceived! Why? Hmmm. How about recession? Its over, and yes there is no mad pressure and uncertainty about the future like...

Since I have worked in advertising agencies prior to switching gears to digital marketing, i know exactly where the issue with agencies when it come to digital media / social media or simply using technology.  Firstly, most heads want to do digital simply because the client wants it. Digital doesn’t given them the kind of revenues provided...

I just came across this wonderful presentation on the future of advertising. This blog is dedicated to discuss and share this thought, but, the presentation gives us a completely new perspective, relatively easy to follow and super simple! The presentation is from John Willshire. View more webinars from John V...