Only we Admen know the pleasure of seeing an idea from nowhere getting a shape and get to see the light. Its also a pain to see a great idea being shot down by the client. Luckily we at Maxus, experience the first part, for our recent project for Titan HTSE. (Disclaimer: I’ve worked on the mobile part of Titan HTSE campaign.) Back to July: We got the HTSE...

What is the Future of advertising technology? This was the research I was doing for this post and the one missing piece in that was an infographic and i just found that from an yet another awesome blog post from Willis Wee of Penn-Olson. If you are from marketing, advertising functions, the video below will ring a bell in your belly and the infographic next to the...

What do you want?  This is the question marketers have been asking consumers since the commodity begun. They asked my grand dad. My dad. And now Me. And yes, they will ask my grand son too. The fact is that the consumers themselves don’t know what S/He wants! It’s foolish to expect them to fit your strategy just because you are from the Harvard or Oxford...

As claimed by many forecasters and my previous posts, future of the media consumption will be completely different. Nothing will change on the interest towards content, but the channel they would receive content will definitely change. Check out the video below which is mind blowing! Imagine the world of possibilities in a magazine like...

In case  you read my previous blog post “There is definitely something in the air” you would have realized the immense opportunities on cloud computing. In fact a lot happened after the post, Google has presented us with their Chrome OS demo, which is the world’s first cloud computing based OS. So every day, the importance and hype for cloud...

Everytime I come across a project in Augmented Reality (AR) , i feel that we are not inching towards future, but leaping to it. The reason is simple. Any thing in AR is super cool and possible. It gives us enormous options to create a world within our personal space! Have a look at this amazingly amazing AR application. Isn’t it cool to mobicast yourself...

Everything said and done. Gaming is the future of entertainment. Especially when youths of tomorrow doesn’t need to step out to socialize. He can work from home. Order online, pay everything online etc etc. We are not going to talk about that. Gaming… Its always been a fantasy to every one of us. Our dads used to play outdoors, we spent most of our time...